Biofreeze Mural at The Giant Race

Worry Less, Run More.

Client: Biofreeze
Location: San Francisco, CA
September 2018

In the fall of 2018, the pain relief treatment company, Biofreeze, hired us to create a freestanding mural in collaboration with the San Francisco Giants football team. This 8 x 8 ft mural was painted over two days in San Fransisco at the AT&T Stadium. We painted this live at The Giant Race that took place at the statdium, so it was a great way to hype runners before their 5 or 10k!

Live murals are a great source of entertainment for guests. Ultimately, the goal is to create engaging moments that turn into memories - and fun social media moments! We wanted guests to think of how much fun they had at The Giant Race whenever they see or use Biofreeze.

For this mural we combined both Giants and Biofreeze colors. As we love to do, we created a collage with a variety of letterforms in order to create visual interest on every corner. There is a square for everyone! Additionally, we also included running paraphernalia and San Francisco iconography.

Did you run The Giant Race, or cheer anyone on? Tag us in your pics @pandrdesignco. We’d want to see you and share your shots!