Lululemon Fashion Valley Mural

Breathe Deeply San Diego

Client: Lululemon, Fashion Valley
Location: San Diego, CA

“Yoga-inspired athletic company commissions a mural piece for inspiration inside their newly constructed location in San Diego.”

love yourself.

When Lululemon athletica launched a new location in San Diego’s Fashion Valley Mall,  they commissioned us for a mural on two walls. As avid fitness geeks and lovers of yoga pants, we were obviously psyched! In designing their murals, we knew this would be a type-heavy piece. Lululemon is known for their inspirational quotes and wellness-inspired copy, so we studied their demographic and came up with something we think really fits the essence of the brand: “Your outlook on life is a direct reflection of how much you love yourself.” This copy went on the interior of the store, where it can inspire customers and also act as a daily reminder to Lululemon’s hardworking staff.

For the exterior, we went bigger and bolder with the words “Breathe Deeply San Diego.” In choosing the color palettes for both murals, we chose ones that you could get lost in. The goal was not to steal the attention away from the store, but rather to complement and enhance Lululemon’s message in a subliminal way. Feeling good in Lululemon isn’t hard to do with all of their clean cut lines and cute merchandise, but with these murals you get positive vibes coming from every direction!

Now, the mural is a centerpiece for a beautiful store in a beautiful mall. May the words serve as a reminder for all who see it to love themselves, and see the world in a loving way as well.

Shopping Lululemon in Fashion Valley? Check out our mural and tag us in your pics!