MINNESOTA VIKINGS BUSINESS SUMMIT

Defend the North! A freehand mural for the Minnesota Vikings

Client: Minnesota Vikings
Location: Minnesota Vikings Summit - Minneapolis
April 2019

There is no denying the palpable energy of a room full of football fans. The excitement, passion and overall hype is contagious! When we design for sports teams, those are some of feelings we try to convey so we were thrilled to be invited to do just that for the Minnesota Vikings.

This freestanding, moveable mural was commissioned as part of the Minnesota Vikings Business Summit, hosted by Maverick Carter (Lebron’s business parter, for those of you wondering!).

Installed as a live-painting event, this mural was so much fun to paint! We had the mural backdrop custom-built and put on wheels by a local carpenter so that it could be used anywhere in the summit, and worked directly with the Vikings’ creative team to design a collage of everything they thought best encompassed the spirit of the Vikings.

Roxy installed this piece alone, and painted everything freehand… no projectors this time! We even hired our favorite videographer, JQ Visuals to put together a cool video of the process. We love shooting videos like this because they’re a great marketing tool for the client to share, as well as great collateral for us when we are pitching potential clients.

We had a great experience with the Minnesota Vikings family and look forward to working together again one day!