Reese’s Book Club LA Pop-Up

Client: Reese’s Book Club
Location: Los Angeles, CA
December 2021

When the staff at Hello Sunshine reached out to us to design for Reese’s Book Club (RBC), it was (and still is) a major “pinch-me” moment. Besides being an A-List celebrity’s company, RBC’s mission is to create a “truer, newer narrative for women” by spotlighting a new book each month that has a woman at the center of the story. We feel totally aligned with Hello Sunshine/ RBC’s values, so we immediately asked “when can we start?”

We were tasked with designing a social media spot for the RBC pop-up shop in the Westfield Mall in Los Angeles. Opening just in time for the Christmas season, they needed a vector design that they could print and install as a vinyl, which they would set up with ring light and a tripod for the ultimate Instagram shot. 

RBC had a very specific color palette and vision for the project, wanting to come away with something that felt happy, colorful, and bright. Incorporating their signature yellow was a must, but they left the look of the lettering to us! 

After a bit of finessing the color palette and playing around with different styles of lettering, we ended up with a design that really spoke to the RBC brand. Once the pop-up shop was up and running, we actually grabbed our paint brushes and headed to the Hello Sunshine office, where we painted the exact same design on their walls. This was such a fun project to work on and we hope to work with Hello Sunshine/ Reese’s Book Club again in the future!

Did you take a photo at the RBC pop-up? Tag us on instagram - we want to see y’all!